This Is Service Design Thinking: Basics, Tools, Cases

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Business & Economics - Management & Leadership
This Is Service Design Thinking:...

This Is Service Design Thinking: Basics, Tools, Cases

Name: This Is Service Design Thinking: Basics, Tools, Cases
ISBN: 9789063692797

Mark Stickdorn, Jakob Schneider

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This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.

Categorie:

Business & Economics - Management & Leadership

Anno:

2012

Casa editrice:

BIS Publishers

Lingua:

english

Pagine:

380

ISBN 10:

906369279X